October 20, 2020 – As the natural foods chain marks its 35th anniversary this month, New Leaf Community Markets has announced it will move its Capitola store down the street to the corner of 41st Ave. and Capitola Road, where Lucky’s is currently located.
As part of the anniversary celebration, the company also announced it is expanding the New Leaf & Friends line of locally-produced products and offering specials for the rest of the month.
“Celebrating 35 years in business is a pretty remarkable occasion, and we are grateful for our community and staff that have made New Leaf Community Markets a staple on the Central Coast. As we continue to create a positive impact through our community work and grow in the coming years while moving forward stronger than ever,” said Forrest Gonsiewski, vice president, New Leaf Community Markets.
New Leaf is celebrating 35 years by thanking the community with special perks for staff and customers enrolled in Neighbor Rewards to use on their next shopping trip, as well as $5 off online delivery and pickup orders of $35 or more with code HAPPY35YEARS. Through Neighbor Rewards Gift It!, customers can give back to the community by gifting their $5 rewards in dollar increments to local non-profits.
In celebration of the anniversary, New Leaf has partnered with several local producers to create products in the newly expanded New Leaf & Friends program. A unique take on a private label, New Leaf & Friends products are created in true collaboration with local makers, representing partnerships built over time and reflecting the values of the regional food economy.
One of the latest New Leaf & Friends partnerships is with Cat & Cloud Coffee, based in Santa Cruz, CA, producing three new one-pound bags of coffee, with names inspired by the local community – like “Coastal Fog,”a full-bodied brew with notes of dark chocolate and s’mores to start the morning off right.
“At Cat & Cloud we’re on a mission to inspire connection by creating memorable experiences, so we were thrilled when New Leaf approached us to collaborate on coffee for their New Leaf & Friends program. We’re honored to be aligned with such a rad local institution that has served its community so well for 35 years.” said Alex Marse, employee owner and head of Cat & Cloud’s Partner Program.
The move to a new, larger space in King’s Plaza Shopping Center will take place in 2023, when the lease of the current tenant is up. The broader store footprint will allow New Leaf to serve more customers and expand the product mix, as well as continuing to serve the Capitola community.
“My family and I are thrilled to welcome New Leaf to King’s Plaza Shopping Center and we are confident that New Leaf’s new store will offer an unparalleled customer experience that will set the bar for quality, community-oriented, sustainable grocery stores in our region.” said Benjamin Ow of Ow Family Properties.
About the author
At Edible Monterey Bay, our mission is to celebrate the local food culture of Santa Cruz, San Benito and Monterey Counties, season by season. We believe in sustainability, and we believe everyone has a right to healthful, clean and affordable food. We think knowing where our food comes from is powerful, and we hope our magazine, website and newsletters inspire readers to get to know and support our local growers, fishers, chefs, vintners and food artisans.
