Edible Monterey Bay

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Find the Monterey Bay’s best local, seasonal and sustainable products and services here. These businesses advertise in Edible Monterey Bay, supporting our mission and enabling us to provide this magazine to you for free. Please thank them with your business and tell them we sent you!


Pacific Trading Co.
1224 Pacific Ave. Santa Cruz | 831.423.3349
504C Bay Ave. Capitola | 831.476.6109

Independent, local, family-owned women’s apparel boutique.


310 Harvest Drive, Watsonville
831.761.2041 x 121 | annieglass.com

Artisanal glassware factory renowned worldwide. Onsite tasting room highlighting local and regional fine wines and craft beers. Weekend craft workshops, free studio tour, winemakers talk and bargain hunting at the outlet store.

The Local Box Shop

The Local Box Shop makes gift-giving easy and meaningful. We offer hand-curated, locally-sourced gift boxes for every occasion and budget so you can shop small from the safety of your home.


Santa Cruz County Bank
7775 Soquel Drive, Aptos | 831.662.6000
819 Bay Ave. Capitola |831.464.5300
720 Front St. Santa Cruz | 831.457.5000
4604 Scotts Valley Dr. Scotts Valley | 831.461.5000
595 Auto Center Dr. Watsonville | 831.761.7600

A leading community business lender and full-service bank of choice for locals.


Alvarado Street Brewery’s Carmel Bistro
Carmel Plaza Suite 112, Carmel
831.293.8621 | asb.beer/carmelbistro

Our neighborhood brewery and bistro offers beers from our R&D program crafted on a pilot five barrel brewhouse—the only of its kind in one of the most picturesque and famed coastal towns in the country.

Bear’s Hideaway
402 Third Street, San Juan Bautista
831.623.9363 | bears-hideaway.com

Wine, beer and cigar bar. Relax outside in the garden or on the patio In San Juan Bautista.

Beer Mule Bottle Shop + Pour House
45 Aviation Way, Watsonville
831.254.9789 | kickassbeer.com

A craft beer bar with a carefully curated list of rotating beer and cider taps with a bottle shop with more than 200 bottles and packages available for in-house & to go. Food from the kitchen and weekly pop-up food vendors.

Beer Thirty Bottle Shop + Pour House
2504 S. Main Street, Soquel
831.477.9967 | bthirty.com

Craft beer. By the bottle or by the pint, enjoy it here or take it to-go. Thirty rotating taps, 300+ bottles, local brews, events, family and dog friendly!

Brewery Twenty Five
106 Third Street, San Juan Bautista
831.636.7640 | brewerytwentyfive.com

A 7bbl (200gal) brewery based in San Benito County with handcrafted beers made with locally-sourced ingredients. Tasting room reopening soon in new location.

East End Gastropub
1501 41st Ave. Santa Cruz
831.475.8010 | eastendgastropub.com

Local gastropub serving handcrafted food, beer and wine.

Peter B’s Brewpub
2 Portola Plaza, Monterey
831.649.4511 | portolahotel.com

Monterey’s first craft brewery features delicious, locally brewed beer and an innovative menu including vegetarian and gluten-free options.

Santa Cruz Mountain Brewing
402 Ingalls St., Ste. 27, Santa Cruz
831.425.4900 | santacruzmountainbrewing.com

An award-winning, certified-organic craft brewery featuring wildly imaginative seasonal beers, hard ciders, draught root beer and kombucha.

West End Tap & Kitchen
334D Ingalls St. Santa Cruz
831.471.8115 | westendtap.com

Local gastropub serving handcrafted food, beer and wine.


Kind Peoples
3600 Soquel Ave. Santa Cruz
831.471.8562 | kindpeoples.com
533 Ocean St. Santa Cruz
831.515.4114 | kindpeoples.com

California’s premier dispensary of high quality cannabis products, seeds and clones, with two locations in Santa Cruz open daily.

Santa Cruz Naturals
9077 Soquel Dr. Aptos
831.688.7266 | santacruzcannabis.com
19 San Juan Rd. Royal Oaks
831.722.2018 | santacruzcannabis.com

Santa Cruz Naturals is a boutique cannabis dispensary, serving medical & recreational adult users at locations in Aptos 8am-9:45pm and Watsonville 8am-7:45pm. Everyday! 


1440 Multiversity
800 Bethany Drive, Scotts Valley | 408.472.0757
831.431.8868 | 1440.org

1440 Multiversity aligns with organizations, thought leaders, foundations and individuals who have a similar commitment to the greater good of humanity. We curate unique learning experiences, promote workshops, host conferences, and offer grants to groups and organizations seeking to make a positive difference in the world.

Kirby School
425 Encinal Street, Santa Cruz
831.423.0658 | kirby.org

Kirby School is a 6th through 12th grade independent college prep school in Santa Cruz that empowers students to shape their future with confidence.

New Camaldoli Hermitage
62475 Highway 1, Big Sur
831.667.2456 | contemplation.com

Silent retreat at a Benedictine monastery on a Big Sur mountain overlooking the Pacific Ocean.


California Kurobuta
P.O. Box 309, Hollister

Local pasture-raised Berkshire pork or Kurobuta—your choice. No antibiotics, hormones, corn or soy.

Earthbound Farm’s Farm Stand
7250 Carmel Valley Road, Carmel
831.625.6219 | ebfarm.com

The country’s largest organic grower, Earthbound Farm has been delivering delicious, clean produce to the local community for more than 30 years.

Gizdich Ranch
55 Peckham Road, Watsonville
831.722.1056 | gizdich-ranch.com

Fourth generation, family owned and operated ranch known for Pik-Yor-Self berry patches and orchards and delicious fruit pies.

Live Earth Farm
831.763.2448 | liveearthfarm.net

Watsonville based, with a new farm stand 10am–3pm on weekends at 1275 Green Valley Road and CSA pickup throughout the Monterey Bay and South Bay regions. Committed to sustainable food through a CSA, farmers’ markets and on-farm farm stand and education.

Serendipity Farms
P.O. Box 642, Aromas
831.722.1056 | serendipityorganics.com

Certified Organic Vegetables, Fruit, Herbs & Flowers grown in three microclimates in the Monterey Bay and sold via farmers markets, CSA and a Friday Farm Stand in Carmel.


Big Sur Salts
PO Box 546. Big Sur
bigsursalts.com | bigsursalts@gmail.com

Craft salts that bring the color, tastes and aromas of Big Sur to you.

Carmel Berry Company
PO Box 1662, Carmel Valley
carmelberry.com | info@carmelberry.com

Decadent small-batch elderberry syrups, cordials, jams and balsamic vinegar.

Fonda Felix
402 Ingalls Street, Santa Cruz
831.889.0653 | fondafelix.com

Artisanal Argentine empanadas filled with the bounty of the Central Coast and available for pickup and delivery.

Haskap Juice
P.O. Box 301, Carmel

All natural health juice rich in polyphenols, anthocyanins and bioflavonoids.

Nutty Foodz
831.244.0095 | fnuttyfoodz.com

Our Nut Butter spreads are made with your health and taste buds in mind. They taste like dessert without all the processed sugars, bad oils, and preservatives. 

Off the Hook Essentials
P.O. Box 2714. Aptos

Essential finishing salts. All of your flavor essentials, in a pinch!

The Honey Ladies
408.204.2116 | thehoneyladies.com

Honeycomb, specialty honeys, raw royal jelly and beeswax candles. Also bee removal and beekeeping equipment.

Philosopher Foods
303 Potrero St. Suite 43-103, Santa Cruz
thephilosophersstoneground.com | tim@thephilosophersstoneground.com

Next level stoneground nut butters meticulously crafted in small batches in Santa Cruz for naturally sweeter flavor, smoother texture for creamy and thicker texture for crunchy.

Positively Nutz
P.O. Box 953, Santa Cruz

We stand for self-love, conscious living, and fitness. We make mouthwatering nut butters. We are happy, we are healthy, we are Positively Nutz.

Wise Goat Organics
P.O. Box 844, San Juan Bautista

A small food business with the goal of providing really healthy food that tastes really good, with ingredients sourced from neighborhood farmers who care about the quality of their crops and preserving precious topsoil.


Blade Tech
831.917.1330 | bladetechusa.com

Professional knife sharpening services for business and home kitchen; also offering high-quality knives and accessories for purchase.

Sambrailo Packaging
800 Walker St. Watsonville
831.724.7581 | sambrailo.com

Packaging solutions from our hands to your farm.

Tastefully Made
15732 Los Gatos Blvd. #443, Los Gatos

Tastefully Made crafts brands for people who craft our food & drink.


L’Auberge Carmel
Monte Verde Street and 7th Avenue, Carmel-by- the-Sea
831.624.8578 | laubergecarmel.com

A romantic, full-service boutique, Relais & Chateau hotel is within walking distance of all that Carmel-by- the-Sea has to offer, including the iconic Carmel Beach.

Bernardus Lodge & Spa
415 W. Carmel Valley Rd. Carmel Valley
831.658.3400 | bernarduslodge.com

Located in the heart of sunny Carmel Valley, Bernardus Lodge & Spa is an elegant and intimate luxury resort offering renowned dining and spa experiences and a 10-acre on-site estate vineyard.

InterContinental The Clement Monterey
750 Cannery Row, Monterey
831.375.4500 | ictheclementmonterey.com

The premier luxury hotel in the heart of Cannery Row, situated right next to the Monterey Bay Aquarium and overlooking the pristine Monterey Bay National Marine Sanctuary.

Monterey Plaza Hotel & Spa
400 Cannery Row, Monterey
831.920.6710 | montereyplazahotel.com

At Monterey Plaza Hotel & Spa you’ll be able to enjoy the best of Northern California such as the Monterey Bay Aquarium, historic downtown Monterey and Fisherman’s Wharf, world-class golfing at Pebble Beach, shopping in Carmel, wine tasting in Carmel Valley and the memorable Big Sur coastline.

Pebble Beach Resorts
17-Mile Drive, Pebble Beach
866.935.6341| pebblebeach.com

Stunning views, legendary golf, diverse and exceptional cuisine and luxury accommodations are all part of the world-renowned Pebble Beach experience.

Portola Hotel & Spa
2 Portola Plaza, Monterey
831.649.4511 | portolahotel.com

A relaxing retreat in historic Monterey surrounded by unique shopping, fine dining, spectacular coastal trails and beaches.

Posada de San Juan
310 4th Street, San Juan Bautista
831.623.4030 | posadadesanjuanbautista.com

A unique mission-style boutique hotel located in the center of historic San Juan Bautista—just minutes away from local wineries and restaurants.

Post Ranch Inn
47900 Hwy. 1, Big Sur
831.667.2800 | postranchinn.com

A “sanctuary for the soul” offering the ultimate in luxurious coastal Big Sur lodging, including breathtaking views and exquisite dining.

Quail Lodge & Golf Club
8000 Valley Greens Dr. | Carmel
831.620.8808 | quaillodge.com

Quail Lodge features comfortable lodging, an 18-hole championship golf course, fitness center and sustainably sourced, seasonal cuisine on the Monterey Peninsula.


90.3 KAZU
100 Campus Center, Building 201, Room 317, Seaside
831.582.5298 | kazu.org

Public radio for the Monterey Bay area.

90.7 FM, Santa Cruz
831.900.5773 | ksqd.org

Building community through quality broadcasts, podcasts, training programs and community events that celebrate the uniqueness of Santa Cruz County.


DIG Gardens
420 Water St. Santa Cruz | 831.466.3444
7765 Soquel Dr. Aptos | 831.688.7011 | diggardensnursery.com

A garden shop unlike any other: organic, bohemian, modern style from Santa Cruz.

Terra Nova Ecological Landscaping
Santa Cruz
831.425.3514 | terranovalandscaping.com

A full-service ecological landscaping company providing design, installation and maintenance of beautiful living systems for public and private lands.


Chardonnay Sailing Charters
704 Soquel Ave. Santa Cruz
831.423.1213 | chardonnay.com

Excursions aboard the Chardonnay II are perfect for any age group and fun for everyone from seasoned sailors to first-time adventurers.


Click Here to see our Dine Local Guide


Carmel Crossroads
243 Crossroads Blvd. Carmel
831.625.4106 | thecrossroadscarmel.com

Apparel, Accessories, Books, Cards, Children’s Clothing & Toys, Fine Jewelry, Gifts, Grocery, Hardware, Home Décor, Sweets, Wine, Dining, Services and more.


Bella Bee Coffee & Bakery
Mobile espresso bar
831.917.5748 | bellabeecoffee.com

Bringing the buzz to your doorstep. Check website for current location or contact for catering for private parties and corporate events.

Cornucopia Community Market
26135 Carmel Rancho Blvd., Carmel

Local health food store focusing on unique, natural foods from around the world.

Elroy’s Fine Foods
15 Soledad Drive, Monterey
831.373.3737 | elroysfinefoods.com

A revival of the community market, Elroy’s Fine Foods promises an uncommon shopping experience and the finest of groceries & prepared foods.

Eddison & Melrose
1180 Forest Ave., Pacific Grove
831.601.4851 | eddisonandmelrose.com

Chef Karen Anne Murray is celebrating 20 years of Eddison & Melrose with her new cookbook Tea Table, Inspiring Teatime Creations from California’s Central Coast.

Jerome’s Carmel Valley Market
2 Chambers Lane, Carmel Valley
831.659.2472 | jeromescarmelvalleymarket.com

Jerome’s Carmel Valley Market is a chef-owned, friendly neighborhood market offering catering, local and organic produce, natural meats and seafood, and a great selection of domestic and imported wine, beer and microbrews.

201 Third Street, San Juan Bautista
831.593.5064 | lollasjb.com

A soup, salad, and sandwich cafe located in downtown San Juan Bautista, that helps customers eat locally and seasonally by sourcing from local farms and food producers. We strive to make eating healthy, quick and convenient without compromising the quality.

New Leaf Community Markets
161 Aptos Village Lane, Aptos
1210 41st Avenue, Capitola
150 San Mateo Road, Half Moon Bay
1134 Pacific Avenue, Santa Cruz
1101 Fair Avenue, Santa Cruz
831.426.1306 | newleaf.com

New Leaf Community Markets’ mission is to nourish and sustain our Central Coast communities. After opening as a small cooperative in 1985, we remain true to our progressive roots and good-for-the-community ethos as a local community grocery store.

Royal Oaks Produce
831.531.5045 | royaloaksproduce.com

Delivering fresh from the farm organic produce, handcrafted pasta, artisan cheese and unique locally produced food items delivered right to your door. No delivery fee. Serving Monterey and Santa Cruz counties.

The Fish Lady
700 Bay Ave. Capitola
831.475.6044 | thefishladysoquel.com

Fresh seafood, premium meats, prepared dips, Creole seasonings and locally-famous salmon jerky.

Shopper’s Corner
622 Soquel Ave. Santa Cruz
831.423.1398 | shopperscorner.com

Santa Cruz’s oldest and friendliest family-run market.

Staff of Life Market
1266 Soquel Ave. Santa Cruz
906 East Lake Avenue, Watsonville
831.726.0240 | staffoflifemarket.com

Staff of Life natural foods is locally owned and has served the Monterey Bay community for over 50 years. 

Star Market
1275 S. Main St. Salinas
831.422.3961 | starmkt.com

An independent grocer featuring the freshest, best tasting and finest selection of food in the Monterey Bay area; locally produced foods and wines are a specialty.

Wild Roots Markets
6240 Hwy. 9, Felton
13159 Hwy. 9, Boulder Creek
831.338.7211 | wildrootsmarket.com

With deep roots in our community, our mission is to provide locally grown, ethically sourced food from farmers and purveyors we know and trust. We source 100% organic produce, and we support our local farms whenever possible.


San Juan Bautista Welcome Center
319 Third Street, San Juan Bautista

San Juan Bautista is a unique village, alive with early California history and home to one of the most authentic, picturesque and pristine missions along the California mission trail. A deep commitment to preservation has endowed the city with historic authenticity, including a nationally registered historic district, a main street lined with buildings straight out of the old west and original adobes dating back two centuries.


Bargetto Winery
3535 N. Main St., Soquel | 831.475.2258
700-G Cannery Row, Monterey | 831.373.4053

Historic Santa Cruz winery making award-winning wines since 1933 on the banks of Soquel Creek.

Eden Rift Vineyards
10035 Cienega Road, Hollister
831.636.1991 | edenrift.com

Under vine since 1848, Eden Rift is the oldest continually producing estate vineyard in California. Located just 20 miles from the Monterey Bay, the 120 acre estate rests on the San Andreas Fault and is part of the Cienega Valley AVA.

McIntyre Tasting Studio
169 Crossroads Blvd. Carmel
831.626.6268 | mcintyrevineyards.com

Small lot wines that embody the mountainous, maritime terroir.

Scheid Vineyards Tasting Room
San Carlos at 7th, Carmel-by-the-Sea
831.626.WINE | scheidvineyards.com

Scheid Vineyards Winery & Tasting Room
1972 Hobson Ave. Greenfield
831.386.0316 | scheidvineyards.com

Forty years of success in family winemaking in Salinas Valley.

Stockwell Cellars
1100 Fair Ave. Santa Cruz
831.818.9075 | stockwellcellars.com

We’re a family owned and operated boutique urban winery and gathering place, making handcrafted unmanipulated single varietal wines and blends using Old World techniques and New World technology.

Storrs Winery
303 Potrero St., Ste. 35, Santa Cruz
831.458.5030 | storrswine.com

Handcrafted wines made in the Santa Cruz Mountains; downtown Santa Cruz tasting room open daily.

Venus Spirits Tasting Room
200 High Road, Santa Cruz
831.600.7376 | venusspirits.com

Venus Spirits is a destination distillery, restaurant and tasting room located in the westside neighborhood of Santa Cruz.

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