Edible Monterey Bay

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Strawberry Bonanza Today at the Downtown Santa Cruz Farmer’s Market!

SCCFM launches a series of six celebrations of our local foods

Swanton_Farms-200Today from 3 to 5pm, the Downtown Santa Cruz Farmers’ Market will kick off a summer-long series of festive and educational monthly events with a celebration of the strawberry.

The Strawberry Bonanza will feature music, a strawberry hunt led by Food What?!, the youth empowerment program based at the UCSC Farm, a cooking demonstration with Companion Bakeshop and a chance to learn more about the history and importance of strawberries in our region from Swanton Berry Farm.

There will even be special prices on strawberries, and such other features as face-painting, a children’s art area, and a bicycle-powered blender to turn your purchases into smoothies!

The schedule of events is as follows:

3:00        Strawberry Shortcake Make it and Taste it with Companion Bakeshop

3:30        Swanton Berry Farm Storytelling and Activity at the “Hay Bale Forum”

3:50        Strawberry Hunt with ‘Food, What?!’ Youth Leadership

4:00        Live Music


And this event is just the start! Mark your calendar for these future installments:

• Wed. July 4th from 3 to 5pm: Livestock Lowdown, a barbeque of pastured meats featuring el Salchichero and Fogline Farm;

• Wed. Aug. 1 from 3 to 5pm: Peach Partay with The Penny Ice Creamery and Frog Hollow;

• Wed. Sept 5 from 3 to 5pm: Tomato Tate-off with India Joze, Happy Boy Farms and Molino Creek;

•Fri. Sept. 7 from 4 to 6pm : La Comida del Pueblo de Watsonville with Comida Oaxaquena and JCG Farm;

•Wed. Oct. 3rd from 3 to 5pm: Apple of My Eye with Local FATT and Mello-Dy Ranch.

marketAll events except for Sept. 7 will be held at the Downtown Farmers’ Market, which is located at Lincoln and Cedar Sts. and is open year-round, rain or shine, from 1:30 to 6:30pm. The Sept. 7 event will be held at the Friday night Watsonville Certified Farmers Market, located at Peck and Main Sts.

The Foodshed Project is funded through a grant made by the USDA jointly to the Santa Cruz Community Farmers Markets and the Ecological Farming Association.

or email Nicki Zahm at sccfm.ed@gmail.com.


About the author

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SARAH WOOD—founding editor and publisher of Edible Monterey Bay—has had a life-long passion for food, cooking, people and our planet.

She planted her first organic garden and cared for her first chicken when she was in elementary school in a farming region of Upstate New York.

Wood spent the early part of her career based in Ottawa, Canada, working in international development and international education. After considering culinary school, she opted to pursue her loves for writing, learning about the world and helping make it a better place by obtaining a fellowship and an MA in Journalism from New York University.

While working for a daily newspaper in New Jersey, she wrote stories that helped farmers fend off development and won a state-wide public service award from the New Jersey Press Association for an investigative series of articles about a slumlord who had hoodwinked ratings agencies and investment banks into propping him up with some early commercial mortgage securitizations. The series led Wood to spend several years in financial journalism, most recently, as editor-in-chief of the leading magazine covering the U.S. hedge-fund industry.

Wood could not be happier to now be writing and editing articles about the Monterey Bay foodshed and the amazing people who help make it so vibrant and diverse. And, after spending much of her adult life gardening on fire escapes, she’s very glad to be planting in the ground again.

Wood lives with her husband, Rob Fisher, a fourth-generation Californian, and young daughter in Carmel Valley. Their favorite meal is a picnic dinner at Pt. Lobos State Reserve.