Edible Monterey Bay

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Greater Purpose Takes Over East Cliff Brewing Co.

October 27, 2020 – You may recall a few years back when a beer-loving Santa Cruz church announced that it was taking over the old Logos bookstore and converting it to a brewpub. The Logos deal fell through, but a new solution arose: taking over another popular Santa Cruz taproom instead.

Greater Purpose Community Church pastor Christopher VanHall announced on social media last week that the church’s brewing arm, Greater Purpose Brewing Co., is the proud new owner of East Cliff Brewing Company.

“To the ECB fans, know that all of their popular recipes will be staying on,” VanHall wrote. “We cannot honor ECB enough and we deeply appreciate their legacy of great beer and their amazing team. The staff and brew crew is staying on as well. “We are excited about the future!”

Remodeling at 21517 E. Cliff Drive is now underway and VanHall expects it to wrap up in a few weeks. In the meantime, the taproom is still open for pickup orders while adding new branding and other changes.

Greater Purpose’s aim is to donate a portion of its profits each month to worthy causes such as Planned Parenthood, the Homeless Garden Project, NAACP Santa Cruz, Save Our Shores and other progressive causes, and it is working to implement a system for its charitable donations.

More details coming soon when the remodeling is finished! facebook.com/gpccsantacruz

Read our story Pints With A Purpose here…

About the author

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Kathryn McKenzie, who grew up in Santa Cruz and now lives on a Christmas tree farm in north Monterey County, writes about the environment, sustainable living and health for numerous publications and websites. She is the co-author of “Humbled: How California’s Monterey Bay Escaped Industrial Ruin.”