Edible Monterey Bay

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Flower Bar Blooms in Santa Cruz

March 9, 2021 – Say bonjour to a delightful new flower shop that invites customers to linger with an espresso bar, champagne-by-the-glass and café style sidewalk seating. 

The Flower Bar: Boutique des Fleurs opened over the weekend in the cavernous, long-vacant Sentinel printers building on Cedar St. It’s the work of partners Sharon Schneider and Noha Gowelly, a florist and interior designer. 

“We particularly chose a very masculine design with black walls, because men tend to feel intimidated about entering a florist shop and flowers are for everybody,” says Gowelly, adding that the black walls also offer the perfect neutral background to make their colorful plants and flowers pop.

Sharon Schneider and Noha Gowelly, co-owners of The Flower Bar

In addition to a wide variety of house plants and flower arrangements, the Flower Bar stocks vases, home decor items and gift cards. Sweets from San Francisco’s Dandelion Chocolates and bottles of wine and champagne are also available for customers looking to pick up a quick gift.

Those who prefer to linger at the attractive bistro seating outdoors can enjoy San Francisco’s Ritual coffee with a selection of homemade pastries or a glass of wine, beer or champagne.

The partners met at a fundraiser for Brook Knoll Elementary School where their children were in kindergarten together. “Sharon contributed the most beautiful floral arrangement for the auction and I just had to meet her, then we really hit it off,” recalls Gowelly, a French major in college and avid Francophile.

For now The Flower Bar is open Wednesday through Sunday from 9am to 6pm, with plans to expand hours and offer classes in floral design when it is safe to hold events again. They also hope to rent out the striking space for parties.

About the author

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Deborah Luhrman is publisher and editor of Edible Monterey Bay. A lifelong journalist, she has reported from around the globe, but now prefers covering our flourishing local food scene and growing her own vegetables in the Santa Cruz Mountains.